Keywords

Broiler Production, Layer Farming, Poultry Feed Formulation, Backyard Poultry, Avian Influenza Biosecurity Measures, Hatchery Management, Poultry Housing Systems, Nutrient Requirements, Feed Conversion Ratio (FCR), Poultry Disease Surveillance, Cold Chain Infrastructure,Value Addition in Poultry, Live Bird Market, Veterinary Health Care, Poultry Meat Exports, Consumer Demand Patterns, Poultry Waste Management, Integrated Poultry Farming, Rural Livelihood Support

Poultry Production and Marketing

authored by: F.P. Savaliya, Rais M. Rajpura , Shakti Ranjan Panigrahy, Dilip R. Vahoniya, Ashish B. Mahera, R.S. Pundir
Browse all books of R S Pundir
ISBN: 9789358874785 | Binding: Hardback | Pages: 100 | Language: English | Copyright: 2026
Length: 152 mm | Breadth: 10.2 mm | Height: 229 mm | Imprint: NIPA | Weight: 300 GMS
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The poultry sector is one of the fastest-growing segments in Indian agriculture today, with an impressive average annual growth rate of 6 to 8 percent. In 2018–19, India produced an estimated 103.3 billion eggs and 4.06 million tonnes of poultry meat. Contributing ?1347.57 billion, the poultry sector holds a significant 12.91 percent share in the total livestock output. It provides direct employment to around 40 lakh individuals and indirect employment to 2.5 crore people.Over the decades, the Indian poultry sector has undergone a revolutionary transformation—from a small-scale backyard activity to a large-scale, commercial agro-based industry. Continuous efforts in the adoption, modification, and application of modern technologies have propelled diversified growth in poultry and allied sectors. Key egg-producing states include Andhra Pradesh, Tamil Nadu, Telangana, and West Bengal, while Maharashtra, Haryana, West Bengal, Tamil Nadu, and Andhra Pradesh lead in poultry meat production.

This book covers a broad spectrum of topics ranging from the historical evolution of the poultry sector to its current status. It offers insights into the contributions of various sectoral components at global, national, and regional levels. Additionally, it discusses vital issues such as marketing, trade, government policies, sectoral challenges, and the impact of the COVID-19 pandemic.Comprising 15 well-structured chapters, this book is designed to benefit all stakeholders in the poultry sector, including students, researchers, policymakers, entrepreneurs, and industry professionals.

F.P. Savaliya: Principal Scientist & Head, Poultry Research Station,AAU and Core Co-PI, NAHEP-CAAST,Anand Agricultural University, Anand, Gujarat

Rais M. Rajpura: Assistant Professor & Head, Department of Animal Science,B.A. College of Agriculture, AAU and Co-PI, NAHEP-CAAST,Anand Agricultural University, Anand, Gujarat

Shakti Ranjan Panigrahy: Assistant Professor and Head, Department of Operations Management,IABMI, AAU and Co-PI, Co-PI, NAHEP- CAAST,Anand Agricultural University, Anand, Gujarat,

Dilip R. Vahoniya: Assistant Professor and Head, Department of Agri Entrepreneurship and Project Management, IABMI, AAU and Co-PI, Co-PI, NAHEP- CAAST, Anand Agricultural University
Anand, Gujarat

Ashish B. Mahera: Assistant Professor and Head, Department of Marketing Management
IABMI, AAU and Co-PI, Co-PI, NAHEP- CAAST,Anand Agricultural University, Anand, Gujarat

R.S. Pundir:Principal and Dean, IABMI, AAU and Principal Investigator, NAHEP,Anand Agricultural University, Anand, Gujarat

1 Introduction

2 History of Poultry Sector

3 Poultry Sector Scenario

4 Commercial Poultry Farming (Organized Sector)

5 Backyard Poultry Farming (Unorganized Sector)

6 Contribution of Indian Poultry Sector In National Economy

7 Trade Performance of Poultry Sector

8 Marketing Structure of Poultry Sector

9 Growth Drivers and Emerging Trends

10 Swot Analysis of Poultry Sector

11 Challenges and Issues Before Poultry Sector

12 Nutritional Value of Poultry Products

13 Impact of Covid-19 on Poultry Sector

14 Conclusions

15 References

 
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