Agriculture plays a crucial role in global economies, providing food security, employment, and economic stability. However, with the advent of digital technology, evolving consumer preferences, and market fluctuations, traditional agricultural marketing strategies are no longer sufficient. To ensure sustainable growth, the sector must embrace branding, market intelligence, and innovative marketing strategies. Agri. Branding and Market Intelligence: Insights for Sustainable Growth is a comprehensive exploration of these evolving dynamics, offering in-depth insights into the future of agricultural marketing.

This book delves into a wide range of topics essential for modernizing agricultural markets. It covers the role of market intelligence in improving decision-making, digital transformation in agri-business, consumer perception and buying behavior, brand development, and psychological resonance in agricultural marketing. Additionally, it explores the impact of demand forecasting, blockchain technology, and supply chain optimization in enhancing efficiency and transparency within the sector.

The book is structured to provide a balanced mix of theoretical frameworks, empirical research, case studies, and practical applications. It examines both regional and global perspectives, with a special focus on India and the agricultural challenges faced by emerging economies. From traditional farming communities to agribusiness enterprises, it highlights strategies to build strong agricultural brands, leverage digital platforms, and optimize market intelligence for better profitability and competitiveness.

This book is a valuable resource for academicians, researchers, policymakers, agribusiness professionals, and students seeking a deeper understanding of modern agricultural branding and marketing. By integrating research-driven insights with practical strategies, it aims to bridge the gap between traditional agricultural marketing and the digital era, ensuring a sustainable and competitive future for the sector.

We hope that Agri. Branding and Market Intelligence: Insights for Sustainable Growth serves as a guiding tool for future research, policy formulation, and strategic business decisions, ultimately contributing to the long-term sustainability and prosperity of agricultural markets worldwide.

F.A. Shaheen, Professor cum Chief Scientist at SKUAST-K, is an expert in Natural Resource Economics, Climate Change, and Commodity Markets. He has led major research projects and consulted for global organizations. He received the Raman Fellowship for postdoctoral research in USA by Ministry of HRD, GoI.

Abid Sultan, Assistant Professor and Junior Scientist (SS) at SKUAST-K, specializes in Strategic Management, Marketing, and Supply Chain Management. A Gold Medalist in MBA, he has published widely in top journals and received multiple awards, including the SKUAST-K Achiever Award (2023–24).

Mohammad Mubashir Kachroo, Young Professional-III, HADP-04, specializes in Agricultural Economics and Price Forecasting, has authored numerous research papers and book chapters while serving as a reviewer for esteemed publications, and received the Young Scientist Award from Dubai University (2021).

Mudasir Rashid, Young Professional-II, HADP-04, specializing in Environmental Economics, has made remarkable contributions through his scholarly research, peer-reviewed articles, and conference presentations.