Agricultural Extension Education is increasingly utilizing internet-supported ICT systems to provide services to farming communities. Institutional websites have become essential sources of information for academic, research, and advisory purposes. These platforms not only display the presence of individuals, research groups, institutions, and departments but also serve to publicize their accomplishments. Furthermore, they facilitate the dissemination of research findings through the publication of summaries, datasets, tools, and web articles. The advantages of maintaining a robust web presence extend beyond academia, impacting research visibility, student recruitment, media interest, and business collaborations. To evaluate the efficiency of institutional websites, a methodology known as Webometrics is used, which involves the study of all network-based communications using informetric or other quantitative measures. In a pluralistic extension scenario, it is critical to analyze and compare the competitive environment among institutional websites. Consequently, this book, based on empirical research, exclusively investigates institutional web presence in terms of content domain, delivery mechanisms, multimodal services, and stakeholder coverage.

This book identifies vital parameters for delivering agricultural advisory services through institutional websites.

1.Introduction 2. Literature and Citations 3. Concepts and Theory 4. Online Ecology 5. Methods of Inquiry 6. The Case Study 7. Summary and Conclusion 8. Limitations and Future Scope 9. Bibliography 10. Appendix