Decision-making lies at the heart of every enterprise—especially in agriculture, where farmers must continuously choose between competing options such as rice vs. maize or maize vs. millet. Although these choices seem simple from the outside, the reality is far more complex. Farmers operate within an environment filled with uncertainties related to markets, weather, income, technologies, and livelihoods. These inherent risks often create confusion and hesitation, making enterprise selection a difficult task.

This book introduces Fuzzy Cognitive Mapping (FCM) as a scientifically grounded and highly effective tool to support enterprise decision-making. FCM helps decode hidden relationships among multiple factors, highlights their interdependencies, and quantifies their influence through in-degree and out-degree values. By visualizing these factors in a mental model, farmers and stakeholders gain clarity on how different choices interact—enabling more informed, rational, and strategic decisions.

With its blend of conceptual clarity, practical illustrations, and real-world applicability, the book serves as a valuable resource for scholars, faculty, corporate professionals, extension personnel, and policymakers. It offers a new lens for understanding agricultural enterprise planning, helping stakeholders make smarter, data-driven decisions that lead to safer “landings” on the runway of successful farming

Prof. (Dr.) Sankar Kr Acharya,presently,Dean, Post Graduate Studies ;former Head, Dept. of Agril Extension and Director, Extension Education, Bidhan Chandra KrishiViswavidyalaya, Mohanpur, WB, born on 6th October, 1960, started his career as Assistant Professor at BCKV in 1988 and has been in teaching, research and extension more than  36years. An erudite teacher as well as an elegant speaker, is internationally acclaimed for his unique research domain of Social Entropy and Energy Metabolism, Social Ecology and Environmental Sociology, Enterprise Ecology Framework, Conservation Stewardships: Research Publication: 255 in National and International Journals. Book Publication: 127 books authored.  

So far, he has delivered 49 keynote addresses and chaired 57 sessions in National  and International congresses. Expert Member, Agriculture Commission; Marketing and Extension Sub Committee, Govt. of West Bengal; Expert member WWF projects in BTR (Buxa Tiger Reserve Project); Expert member; DFID project on Primary Education (DPEP); Rapid Environment Impact Analysis.Co-PI of ICAR, NAHEP and World Bank funded project on Conservation Agriculture. So, far he has successfully guided 23 Ph D scholars and 97 M Sc scholars,. He is the Fellow of ISEE, IARI, New Delhi, Fellow, BIOVED, Allahabad; Fellow, Society of community mobilization, IARI, New Delhi. He is now acting as editor, reviewer of several national and international journals Awards and Distinctions: Distinguish Scholar Award, Krishisanskriti, New Delhi; Certificate of Merit for standing First class first at M Sc(Ag) in Agricultural Extension, 1986; ;Honorary Appointment to the Research Board of Advisors, The American Biographic Institute, USA (2003) ;He has been honored to be selected as the Convener of Panel (PE-32) entitled the hunger, poverty and silence, of World Congress, IUAES, University of Manchester, UK, 2013 ;He has been honoured to be selected as the Convener of Panel (P-102) entitled ,’ Uncertainties, Unpredictability and Marginalization: The impact and mitigation for survival of agriculture and humanity, of the 19th  World Congress, IUAES-WAU, 14-20 October, 2023, New Delhi, India, 2023 ;Honoured to be nominated as Expert Member, Working group on Agricultural Extension, West Bengal State Agriculture Commission (2007) ;Honoured to be nominated by the Hon’ble Vice-Chancellor, BCKV to Act as an Expert Member, DPEP, A DFID, UK, project for planning and revamping primary education through POA of GOVT of India.(1995)Expert Member, Buxa Tiger Reserve Project funded by WWF(World Wide Wild Life Funding), 1998 ;Dr Daulat Singh Memorial Award, Society of Extension Education, Dr. M.S. Swaminathan Award, Brainware University and CRIJAF, ICAR; Distinguished Professor and Academician Award, Research Education Solution (RES), M S Swaminathan School of Agriculture, Centurion University(2022); Eminent Scientist Award, EIABT, Citwan Nepal. 

Excellence in Teaching Award-2025 He is also the Expert Member, Research Council, Vidyasagar University, WB. Prof Acharya is the Achievers of German patent (Utility model no.20202310273) :Novel LOT based inventory management system with radio controlled pallet racking for storage solution. He is the Fellow, West Bengal Academy of Science and Technology (WAST), 2024. He is also the fellow of ISEE, New Delhi, Fellow, BIOVED, Allahabad, Fellow, Mobilization, New Delhi. On academic missions, he visited Italy, France, Germany, China, Sri Lanka, Vietnam, Bangladesh, Malaysia He has a rich profile of editorial and reviewers’ contributions a different national and international Journals. Now, he has been invited to Zurich, Switzerland to deliver the Keynote address in International conference on Conservation Agriculture, June 22-23, 2025.

Mr. Indra Narayan Raha, born in 2000, is a brilliant, accomplishes Post Graduate student, and completed his Master of Science (Ag.) in Agricultural Extension Education from Department of Agricultural Extension, Faculty of Agriculture, Bidhan Chandra Krishi Viswavidyalaya, Mohanpur. He scored class with an OGPA 9.2  in the Department of Agricultural Extension in 2025.  He has developed a proficiency in Fuzzy Cognitive Mapping, which has huge application in decision analysis

Chapter 1.Introduction 
Chapter 2 Theoretical Orientation 
Chapter 3.Review of literature 
Chapter 4.Research setting 
Chapter 5.Methods and material 
Chapter 6.Results and discussion 
Chapter 7.The case studies 
Chapter 8.Future Scope of Research 
Chapter 9.Bibliography 
Chapter 10.Appendices