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"Extension education is no more an out -- of -- school education alone. The science and practice of extension has been found useful for environment, health, education, small industries as well. There have been many changes in the way extension should be organized. Privatization of extension is seriously being considered, extension has also been added as the third dimension of general universities as well, participatory methods of extension are being tried and new information technologies are finding application in providing useful information to farmers, scientists and students communities. The book "Advances and Challenges in Agricultural Extension and Rural Development" covers the applications of areas like extension education, extension educational technology, administration and management, human relation in development administration and human resource development, participatory approaches, recent approaches in extension techniques, extension strategies for changing agricultural scenario and rural development, transfer of technology efforts, and recent advances in research methodology which has highly innovative methods of applications and implementation. This book would prove helpful to the extension and rural development workers in planning and manipulating communication strategies. Besides that it will be useful to the students in the field of extension and rural development. This book will be very helpful to the researchers, planners, policy makers in planning and decision-making regarding agricultural extension and rural development."
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T. Rathakrishnan : Professor and Head, Department of Agricultural Extension & Rural Sociology, Agricultural College and Research Institute (Tamil Nadu Agricultural University) Madurai-624 104, Tamil Nadu, M. Israel Thomas: Assistant Professor, Department of Agricultural Extension Kerala Agricultural University, Munnuthy, Thrissur-680 651, Kerala, L. Nirmala: Assistant Professor, Department of Agricultural Extension & Rural Sociology, Agricultural College and Research Institute (Tamil Nadu Agricultural University) Madurai-624 104, Tamil Nadu
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Chapter-1 : Extension Education
Extension Education
Defining Agricultural Extension for 2000s
Chapter-2 : Educational Technology
Terminologies Related to Educational Technology
Objectives of Educational Technology
Need of Educational Technology
Types of Educational Systems
Team Teaching & Interdisciplinary Approach
Team Teaching
Components of Educational Technology and Micro Teaching Technique
Preparation of Lession Plan
Planning for Education
Chapter-3 : Administration & Management Theories
Theories of Management and Administration
Theories of Management
Role of Administrator, Managers, Supervisors in Effecting the Chance
Evolution of Development Administration
Qualities of Administrator
Managers
Supervision
Sources and Techniques of Recruitment and Selection, Constraints in Recruitment and Selection
Job Analysis Job Description and Job Evaluation
Job Performance and Performance Appraisal
Purposes of Appraisal
Essentials of Good Appraisal System
Criteria of Performance Appraisal
Performance Appraisal Methods
Appraisal Interview
Limitations of Appraisal Methods
Training - Meaning, Definition Types and Techniques
Training Techniques
Chapter-4 : Human Relation in Development Administration & Human Resource Management
Studies on Human Relations
Techniques of Human Relations
Importance of the Johari Window Model
Motivation in Human Relation
Definition of Motivation
Theories of Motivation
Organisation Development
Organizational Climate
Job Satisfaction
Conflict Management
Types of Conflict
Manpower Planning
Chapter-5 : Recent Advances in Research Methodology
Introduction to Research Methods
Social Research
Characteristics of the Scientific Method
Research Methodology
Steps in Conducting Research
Choice of a Method
Types of Research
Types of Educational Research
Non-Experimental or Descriptive Research
Other Types of Research
Ethical Issues in Research
Definition and Concepts
Internal and External Validity of Research Designs
Design
Research Designs
True Experimental Designs
Quasi-Experimental Designs
Ex-Post-Facto Design
Introduction to Measurement
Measurement : A Historical Perspective
Levels of Measurement (or Measurement Scales)
Functions of Measurement
Psychological Measurement and Physical Measurement
Test and Scales
Knowledge Test
The Method of Paired Comparisons
Social Distance Scale
The Semantic Differential
Q-Sort Technique
Characteristics of a Good Test
General Steps of Test Construction
Limitations of Psychological Tests and Testings
Reliability
Methods (or Types) of Reliability
Factors Influencing Reliability of Test Scores
How to Improve Reliability of Test Scores
Validity
Types of Validity
Statistical Methods for Calculating Validity
Research Proposal and Research Report
Writing A Research / Project Report
Chapter-6 : Participatory Approaches
Participatory Tools and Technologies
Chapter-7 : Recent Approaches in Extension Techniques
Agri Business Management
Agri Business Management Techniques
Status of Private Extension in India
Cases on Farmers Organisations
Agricultural Technology Management Agency (ATMA)
Organizational Set-up
ATMA - Governing Body
ATMA Management Committee (MC)
Operational Set-up
Chapter-8 : Extension Strategies for Changing Agricultural Scenario
Central Government Support to State Extension-Current Thinking
Policy Framework for Agricultural Extension
Changing Role of Agricultural Extension
Proposed Extension Policy Framework
Daesi
About the Course
Chapter-9 : Extension Challenges for Market Oriented Farming Precision Farming
Chapter-10 : Transfer of Technology Efforts: Problem Tree Analysis
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