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“The green revolution has increased the food production many folds but the levels of living of farmers have not increased and the percentage of population dependent on agricultural is still about 65 per cent. Agri-business management is an opportunity and challenge. Future agri-business brings in value addition, logistics and supply chain management activities which paved way for the processing, packaging, transport, a cold storage distribution and retailing to meet the changes in tastes and preferences of different categories of population. Exposure on agri-business management at the UG level to Agriculture and Allied Science graduates will meet human resource needs of the future. The book explains in simple language and in lucid way on agri-business opportunities, challenges, scope and entrepreneurship and its promotional programmes by Central and State Governments. Management, meaning, definition and elements of management are also explained in a simple way. The functional area of business management is also dealt with. Then agri-business promoting subjects like management information system, applications of information and communication technologies, agricultural inputs, agro-processing, food processing, there promotional programmes by Central and State Governments. Agricultural imports and exports, retailing and supply chain management, business plan preparation, project analysis and starting an agri-business are explained with case studies wherever possible. The pedagogy involves key terms and concepts to remember, summary, highlights, questions, references, text books, web addresses and further reading materials were furnished.”
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Karnam Lokanadhan: Professor & Head, Department of Market, Extension, Centre for Agricultural and Rural Development Studies (Tamil Nadu Agricultural University,Coimbatore - 641 003, Tamil Nadu, India. K. Mani: Professor, Department of Agricultural Economics, Centre for Agricultural and Rural Development Studies (Tamil Nadu Agricultural University,Coimbatore - 641 003, Tamil Nadu, India. K. Mahendran: Associate Professor, Department of Agricultural and Rural Management, Centre for Agricultural and Rural Development Studies (Tamil Nadu Agricultural University,Coimbatore - 641 003, Tamil Nadu, India
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