Management Skills for Successful Agri Entrepreneurs

Agribusiness can be defined as science and practice of activities, with backward and forward linkages, related to production, processing, marketing, trade, and distribution of raw and processed food, feed and fiber, including supply of inputs and services for these activities. Managerial skills are crucial for business people to take appropriate decision for profit maximization. The business management skills help in developing the entrepreneurs and business people to their full potential to scale up and run their organizations successfully. The book covers all the management domains starting from general management, marketing, finance, entrepreneurship and human resources and is edited and compiled for easy reading.
B. Poongodi, B.Sc.(Agri), MBA, M.Phil., Ph.D., Department of Agribusiness & Post Harvest Management, KCT Business School, Kumaraguru College of Technology, Coimbatore, Tamil Nadu
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