The book provides comprehensive information in a structured manner, supported by photographs and charts, as well as original field photographs. To facilitate in-depth analysis of the subject, the book includes a few exercises that students can practice, which will be useful for field exercises.

Ruchi Singh is an Assistant Professor, Department of Veterinary and Animal Husbandry Extension, College of Veterinary Science and Animal Husbandry, Nanaji Deshmukh Veterinary Science University, Jabalpur, Madhya Pradesh, India. Basically a Veterinary Extension graduate, she did her PhD, from NDRI, Karnal, Haryana and  M.V.Sc. in Veterinary Extension Education from Lala Lajpat Rai University of Veterinary and Animal Science, Hisar, Haryana. She was awarded JRF by UGC. Dr. R.Singh has worked in various capacities as Farm Manager, in Central Poultry Development Organization (ER), Bhubaneswar, Orissa, Govt. of India, Ministry of Agriculture. She taught Veterinary Extension at the undergraduate and postgraduate levels, and also conducted various extension programme of the university in rural areas of Madhya Pradesh.

Dr. Singh published more than 28 research papers in national and international journal. Dr. Singh has authored two book, one in English language named ‘Content Analysis of Animal Husbandry News’ and one in Hindi languages named as ‘Prasar Shiksha’.

Hari R., is an Assistant Professor currently employed with the College of Veterinary Science and A.H., Jabalpur, in the Department of Veterinary and Animal Husbandry Extension Education. He received his Bachelor of Veterinary Science and Animal Health degree and his Master of Veterinary Science degrees from the College of Veterinary and Animal Sciences, Mannuthy in Thrissur, Kerala. He received his PhD from Indian Veterinary Research Institute, Izzatnagar in Bareilly. He was awarded the UGC-JRF and the ICAR SRF during his academic life in order to pursue his doctoral degree. He has more than eight years experience in the academic sector after his doctoral degree. He had corporate experience in addition to academic sector experience, working for a pet insurance company with a UK base. In addition to teaching, he has written 26 research articles and numerous extension articles.

Rashmi Vishwakarma has completed her B.V.Sc & amp; A.H in 2015, M.V.Sc in 2017 and currently pursuing her PhD in Veterinary & amp; Animal Husbandry Extension from College of Veterinary Science & amp; Animal Husbandry, Jabalpur (M.P). She worked as Teaching Associate in Veterinary Polytechnic, N.D.V.S.U, Jabalpur from 2018 to 2021, she has also involved in various extension activities. She has published more than 10 research papers in national and international journals along with that more than 34 extension literatures including popular articles, training manuals, practical manuals, booklets. She is the author of a book “Pashuchikitsa Aushadhi Vigyan” published in hindi.

Manju Sahu has completed her B.V.Sc. and A.H. in 2016 from Chhattisgarh Kamdhenu Vishwavidyalaya, Anjora, Durg (CG). She has completed M.V.Sc. in 2018 from Orrisa University of Agriculture and Technology, Bhubaneswar and currently pursuing PhD in Veterinary Extension Education from Faculty of Veterinary and Animal Science, Banaras Hindu University, Varanasi (UP). She worked as Teaching Associate in College of Veterinary Science and Animal Husbandry, NDVSU, Jabalpur (MP) from 2019 to 2021 and also worked as Part Time Teacher in College of Veterinary Science and Animal Husbandry, Anjora, Durg (CG) from 2021 to 2022. She has received Young Scientist Award - 2019 from Agricultural and Environmental Technology Development Society (AETDS), U.S. Nagar, Uttarakhand during December 2019. She has published three research papers in national and international journals along with that more than 30 extension literature including popular articles, training mannuals, practical mannuals, book chapters, booklets, pamphlets, folders etc.

1.Collection and Analysis of Data, 2. Organizing Demonstration for Farmers, 3. Identification of Key Communicators by Socio-Metric Method, 4. Audio-Visual Equipments, 5. Principle and Use of Projectors, 6. Preparation of Radio Script, 7. Preparation of Television Script, 8. Preparation and Use of Poster and Chart, 9. Preparation and Use of Flash Card Flannel Graph and Flip Chart, 10.   Preparation and Use of Farm Publications for Extension Work, 11. Planning and Organizing an Awareness Campaign (Health and Production), 12. Planning and Organization of Animal Health Camps, 13. Exercise on Rapid Rural Appraisal (Rra) and Participatory Rural Appraisal (Pra) Technique, 14. Planning and Organization of Group Discussion, 15. Self Help Groups - An Overview, 16. Educational Technologies for Effective Extension Services in Rural India, 17. Practical Tools for Gender Analysis