This book aims to impart the fundamental concepts of Extension Education and Rural Development to students pursuing agriculture and related disciplines. The book has been designed to provide a comprehensive overview of the subject matter, and it is expected to benefit the academic community. The book serves as a guide that aims to facilitate a better understanding of the topics discussed. It is anticipated that this resource will be beneficial for undergraduate students studying agriculture.

S.R. Padma, is working as Assistant Professor (Agrl. Extension) in the Tamil Nadu Agricultural University, Coimbatore 641 003, Tamil Nadu, India.

M. Jegadeesan, is working as an Assistant Professor (Agrl.Extension) in Tamil Nadu Agricultural University, Coimbatore 641 003, Tamil Nadu, India.

1. Education - Meaning, Definition, Types, Extension Education, Scope, Process, Principles and Functions  2. Programme Planning – Definition, Meaning, Principles and Steps in Programme Planning  3. Extension Efforts in Pre-Independence Era and Post Independence Era  4. Extension/ Agricultural Development Programmes Launched by ICAR Government of India ICAR – National Demonstration, Orp, Lab to Land Programme and etc. 5. Extension Programmes of Ministry of Agriculture - T&V System, Broad Based Extension System, ATMA, . First Line Extension System– KVK, IVLP, ATIC and FLD 6. Innovations in Field Extension 7. Five - Year Plans in India  8.Rural Development - Meaning, Definitions, Concepts & Importance Rural Development in India 9.     Democratic Decentralization - meaning of Democratic Decentralization and Panchayat Raj - three Tiers of Panchayat Raj Systems- Powers, Functions & Organizational Setup 10. Transfer of Technology Projects of the ICAR 11. Community Development Programme (CDP), National Extension Service (NES), Intensive Agriculture District Programme (IADP) and Intensive Agricultural Area Programme (IAAP) Their Strengths and Weaknesses 12. High Yielding Variety Programme (HYVP), Watershed Development Programme (WDP), Integrated Rural Development Programme (IRDP) their Strengths and Weaknesses 13. National Agricultural Technology Project (Natp), Integrated Tribal Development Agency (Itdp), Small Farmers Development Agency, Marginal Farmers and Agricultural Labourers (Mafalda) - their Strengths and Weaknesses 14. National Rural Employment Programme (Nrep), Rural Landless Employment Guarantee Programme (Rlegp), Drought Prone Area Programme (DPAP), Command area Development Programme (Cadp), Food for Work Programme (Ffw), Jawahar Rozgar Yojana (Jry) and Employment Assurance Scheme (Eas) 15. Indira Awas Yojana (IAY), Pradhan Mantri Gram Sadak Yojana (PMGSY) 16. Sampoorna Grameen Rozgar Yojana (Sgry), Mahatma Gandhi National Rural Employment Guarantee act (Mgnrega), Providing Urban Amenities to Rural area (Pura), National Agricultural Innovation Project (Naip) and Rashtriya Krishi Vikas Yojana (Rkvy) Their Strengths and Weaknesses 17. Community Development - Meaning, Definition, Concepts and Principles of Community Development 18. Rural Leadership: Concepts and Definition, Types of Leaders in Rural Context and Selection of Leaders 19.Extension Administration: Meaning, Concept, Scope, Pryinciples and Functions 20.Monitoring and Evaluation: Concepts and Definition, Monitoring and Evaluation of Extension Programmes, Types 21. New Trends in Agricultural Extension - Privatization of Agricultural Extension - Meaning, Definition, Importance in Agricultural Extension 22.   Cyber Extension/ E–Extension, Internet, Cyber Cafes, Video and Teleconferencing, Web Streaming and Multimedia 23. Agri Portals, Information Kiosks, Kisan Call Centre (Kcc), Mobile Phone, Village Knowledge Centre (Vkc), Domestic and Export Market Intelligence cell (DEMIC), Geographical          Information System (Gis) 24. Market Led Extension, Meaning, Definition, Challenges and Importance in Agricultural Extension 25.Expert System - Meaning, Definition, Application in Agriculture 26.     Transfer of Technology Concept, Participatory Technology Development (PTD) and Farming System Research Extension (FSRE) 27. Capacity Building of Extension Personnel - Training, Need for Training, Training Process, Steps in Conducting Training Programme 28. Training Need Assessment, Training Roles, Training Institutions - KVK, EEI, MANAGE and NAARM 29.     Extension Teaching Method: Meaning, Classification, Individual Contact Method 30. Group Contact Method - Result Demonstration, Method Demonstration, Group Meeting, Small Group Training, Field Day or Farmers Day, Study Tour, Lecture, Debate, Symposium, Panel, Brain storming, Buzz Session, Workshop, Seminar, Forum and Conference 31. Mass Contact Methods - Farm Publication, Mass Meeting, Campaign, Exhibition, Newspaper, Radio and Television 32.Communication, Meaning, Definition, Types, Elements and Characteristics 33. Communication Models - Aristotle, Shanon - Weaver, Berlo, Schramm, Leagans, Rogers and Shoemaker, Elements and Their Characteristics, Barrier of Communication 34. Agricultural Journalism-Definition, Principles, Importance, Abc of News, Types of News 35. Diffusion of Innovation-Definition, Elements, Innovation- Definition, Attributes of Innovation 36. Adoption - Meaning, Steps in Adoption Process, Stages, Adopter Categories, Factor Influencing Adoption of Innovation and Consequence of Innovations