This book “Agricultural Marketing” is handy for understanding the subject of agricultural marketing logically with the structured questions and answers covering wide areas. The main aim of the publication of the book is to meet the demand of aspirants who availed with the limited sources of objective Agricultural Marketing. Using a combination of authoritative and clear text, it explores thrust corners of everything from importance to information technology on agricultural marketing by enveloping Marketing functions, Marketing Channel, Market Functionaries, Agricultural Price policy, Marketing institutions and much more!

The book is great for revising and learning important current topics in Agricultural Marketing and will help students to enhance rapid learning and score good marks in the exams.

B. Kavitha: Post-Doctoral Fellow, Department of Agricultural Economics, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India

M. Uma Gowri: Post-Doctoral Fellow, Department of Agricultural Economics, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India

A. Indhushree : Senior Research Fellow, Department of Agricultural Economics, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India

S. Padma Rani:  Associate Professor, Department of Agricultural Economics, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India

1. Market: Components of Market- Importance of Agricultural Marketing, 2. Classification of Markets and Marketing Functions, 3. Market Functionaries, Regulated Market and Cooperative Market, 4. Warehousing and Quality Control of Agricultural Products,,5. Producer Surplus: Marketed Surplus and Marketable Surplus, 6. Product Life Cycle (PLC), 7. Marketing Channel, Marketing Cost and Price Spread, 8. Supply Chain of Agricultural Marketing, 9. Market Integration: Horizontal, Vertical and Conglomeration, 10. Agricultural Price Policy, 11. Risks in Marketing and Forward and Spot Market, 12.Marketing Institutions, 13. International Trade,14. Information Technology in Marketing