Agricultural Marketing
authored by: B. Kavitha, M. Uma Gowri, A. Indhushree & S. Padma RaniLength: 152 mm | Breadth: 14 mm | Height: 229.00 mm | Imprint: NIPA | Weight: 350 GMS
Keywords
Farm produce marketing, Agribusiness promotion, Crop sales strategies, Agricultural branding, Sustainable farming markets, Rural product distribution, Farm-to-table commerce, Agro-industry advertising, Agri-export tactics, Local farmers markets, Organic produce sales, Agro-product positioning, Agricultural supply chain, Agri-commodity trading, Green market initiatives, Farmer outreach programs, Crop yield marketing, Livestock product promotion, Agricultural trade shows, Digital marketing for farmers, Farm cooperative marketing, Agro-entrepreneurship promotion, Agricultural retail trends, Precision farming marketing, Sustainable agriculture promotionThe book "Agricultural Marketing" is a valuable resource for those seeking to understand the subject of agricultural marketing in a systematic manner. It offers a comprehensive collection of structured questions and answers that cover a broad range of topics. The book has been published to cater to the needs of individuals who have limited access to objective information about Agricultural Marketing.
The text is written in an authoritative and clear manner, making it easy to understand. The book delves into various aspects of agricultural marketing, including marketing functions, marketing channels, market functionaries, agricultural price policy, and marketing institutions, among other topics.
This book is ideal for students who are looking to revise and learn important current topics in Agricultural Marketing. It will help students to improve their rapid learning skills and achieve good marks in exams.
B. Kavitha: Post-Doctoral Fellow, Department of Agricultural Economics, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India
M. Uma Gowri: Post-Doctoral Fellow, Department of Agricultural Economics, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India
A. Indhushree : Senior Research Fellow, Department of Agricultural Economics, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India
S. Padma Rani: Associate Professor, Department of Agricultural Economics, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India
1. Market: Components of Market- Importance of Agricultural Marketing, 2. Classification of Markets and Marketing Functions, 3. Market Functionaries, Regulated Market and Cooperative Market, 4. Warehousing and Quality Control of Agricultural Products,,5. Producer Surplus: Marketed Surplus and Marketable Surplus, 6. Product Life Cycle (PLC), 7. Marketing Channel, Marketing Cost and Price Spread, 8. Supply Chain of Agricultural Marketing, 9. Market Integration: Horizontal, Vertical and Conglomeration, 10. Agricultural Price Policy, 11. Risks in Marketing and Forward and Spot Market, 12.Marketing Institutions, 13. International Trade,14. Information Technology in Marketing