Rural Agriculture Marketing
edited by: Prashant S. Bodake, Srinivasan Iyengar & Prakash J.Kshirsagar Compiled by Anil Pande & Snehal A. KhanvilkarLength: 152 mm | Breadth: 10.84 mm | Height: 229 mm | Imprint: NIPA | Weight: 380 GMS
Keywords
Agricultural commerce, Farm produce distribution, Rural marketing strategies, Agribusiness promotion, Village agriculture sales, Sustainable farming markets, Countryside crop sales, Local agro trade, Farmers' market outreach, Rural product branding, Agro-based economy, Agricultural advertising, Rural market development, Farm-to-market initiatives, Organic produce sales, Village agri-trade, Agricultural supply chain, Rural food distribution, Agrarian economy promotions, Farmer cooperative marketing, Rural agri-retail, Eco-friendly farming sales, Village crop promotion, Sustainable agriculture marketsThis book examines the relationship between Rural Market Strategies and the Consumer Decision-Making Process, with an emphasis on the factors that shape marketing dynamics in rural areas. It delves into Rural Marketing Strategies, providing insights into tailored approaches that take into account the unique challenges and opportunities present in rural markets. The book emphasizes the importance of innovation and diffusion in rural markets, as they play a crucial role in shaping strategies that cater to the specific needs and preferences of rural consumers.
The book further explores the intricacies of Rural Distribution Systems, differentiating distribution strategies for consumer and industrial goods in rural contexts. It highlights the diverse considerations that need to be taken into account in these sectors. The role of Agricultural Produce Marketing Committees is also discussed, as they play a significant role in regulating and optimizing the distribution of agricultural products in rural areas.
This book examines the role of Information Communication & Technology (ICT) in the context of Rural Marketing, with a focus on key aspects and tools. It begins by examining Marketing Communications and Channels, emphasizing the critical role of effective communication in rural marketing strategies. Finally, the book highlights specific tools such as eNAM and AGMARKNET, illustrating their significance as ICT tools that play a crucial role in enhancing the efficiency and transparency of rural marketing processes.
The book also focuses on Market Support in the context of rural marketing, highlighting key elements that contribute to the development and sustenance of rural markets.
Compiled by
Prashant S. Bodake, Dean & Director of Instruction, DBSKKV- Co-ordinator & Principal Investigator
NAHEP-IDP, DBSKKV-Dapoli, Maharashtra
Srinivasan Iyengar, Director of Jamnalal Bajaj Institute of Management Studies
Mumbai, Maharashtra
Prakash J.Kshirsagar, Co-Chair, AGRIC-CITTL, NAHEP-IDP, DBSKKV-Dapoli, Maharashtra
Authors
Anil Pande, Associate Professor, JBIMS University of Mumbai, Maharashtra
Snehal A. Khanvilkar, Young Professional-II-Management, DBSKKV, Dapoli, Maharashtra
1. Rural Marketing, 2.Rural Marketing Management, 3.Rural Marketing Strategies, 4,Rural Distribution, 5. Communication Technology in Rural Marketing, 6. Rural Marketing Research