The handloom sector, with its deep-rooted cultural significance and artisanal excellence, is a vital part of textile heritage and rural economies. Packaging for Handloom Products – Design, Innovation, and Sustainability offers an in-depth look into the crucial role of packaging in enhancing the value, appeal, and marketability of handloom items—particularly in today’s competitive, e-commerce-driven world.

Structured in two key sections, the book begins with comprehensive chapters on the importance of packaging, including its role in value addition, branding, design impact, and sustainability. Special focus is placed on eco-friendly materials, graphics and labeling, and packaging strategies for e-commerce platforms. It highlights how packaging not only protects but also transforms perception and consumer engagement with handloom goods.

The second part of the book presents packaging considerations for 21 iconic handloom products from across India—ranging from Banarasi and Kanjeevaram saris to Phulkari textiles and Himachali shawls. Each chapter explores the heritage of the craft, followed by customized packaging recommendations that balance tradition with innovation.

This book is an essential resource for:

• Handloom entrepreneurs and cooperatives

• Designers and packaging technologists

• Textile and fashion students

• Exporters and e-commerce sellers

By combining functional insights with design thinking and sustainability principles, this book empowers stakeholders to elevate the handloom sector through thoughtful packaging.

1. Banarasi sari
2. Tanchoi silk sari
3. Muga silk sari
4. Tangail silk sari
5. Chikankari material
6. Murshidabad silk sari
7. Pochampalli silk sari
8. Paithani silk sari
9. Sambalpuri silk sari
10. Bhagalpuri silk sari
11. Himachal shawl
12. Mirror work-Rajasthan
13. Embroidery garments
14. Chanderi silk sari
15. Maheshwari silk sari
16. Kanjeevaram silk sari
17. Patola silk sari
18. Mysore silk sari
19. Durries Haryana
20. Dorukha shawl
21. Phulkari material