P. Jaisridhar holds a Doctoral Degree in Agricultural Extension and currently serves as an Assistant Professor at the ICAR - Krishi Vigyan Kendra, Tamil Nadu Agricultural University, Nilgiris. With extensive expertise in public relations, communication strategies, and outreach, Dr. Jaisridhar has taught undergraduate courses in Agricultural Extension, conducted research on technology adoption, socio-economic impacts, and communication practices, and organized impactful outreach programs such as field days and district-level seminars. His commitment to communication excellence is evident in his co authorship of The Art of Public Relations and Communication Management, where he brings his knowledge of effective communication to the fore.

M. Surudhi, a Postgraduate in Agricultural Extension and former Business Manager at the Mettupalayam Agroforestry Business Incubation Centre, brings her expertise in extension education and communication management to this book. Known for her ability to coach and mentor students and farmers, she has designed and implemented strategies to enhance public relations, productivity, and efficiency. Mrs. Surudhi has organized agro industrial programs, strengthened market networks, and fostered farmer-ICT linkages, making significant contributions to community empowerment and revenue growth. Her extensive experience and authorship of over 10 research articles and five books enrich The Art of Public Relations and Communication Management, showcasing her deep understanding of modern communication techniques and their application in agricultural contexts.

S. R. Padma, Assistant Professor in Agricultural Extension and currently serving in the Controller of Examinations at Tamil Nadu Agricultural University, is a distinguished academic and communication expert. Specializing in public relations, research methodology, and social communication, she has authored over 20 publications and guided postgraduate scholars in refining their academic and communication skills. With a strong background in teaching undergraduate courses in Agricultural Extension, Dr. Padma’s contributions to The Art of Public Relations and Communication Management underscore her dedication to advancing effective communication practices and knowledge dissemination. Her expertise enriches this book, providing a solid foundation for readers seeking to master public relations and communication in various f ields.

1 Foundations of Public Relations, Key Concepts, Terminology and Historical Development
2 The Role of Government Institutions in Maintaining Public Relations
3 Public Relation Process, Workflow and Stakeholder Groups
4 Principles of Public relation
5 Public Relations Tools
6 Public Relations Models
7 Laws and Ethics of Public Relations
8 The Law of Defamation: Understanding Legal Boundaries and Rights
9 The Law of Invasion of Privacy
10 Copyright Act
11 Trademarks – Definition, Importance and Legal Framework
12 Protection of Civil Rights Act in India
13 Consumer Protection Acts in India and Western Countries
14 The Right to Information in India and Western Countries
15 Mastering Communication Skills – Reading, Writing, Speaking, Listening and Soft Skills
16 Public Speaking: Characteristics
17 Public Speaking: Techniques for Effective Communication
18 Public Speaking: Importance and Impact on Personal and Professional Growth
19 Public Speaking: Modes of Delivery and Checklists for Success
20 Public Speaking – The Need and Purpose of Public Speaking
21 Communication Techniques and Communication Networks
22 Communication Efficiency and Effectiveness
23 Factors Affecting Communication Fidelity and Source Credibility
24 Factor Affecting Message Distortion
25 Types of Message Distortion
26 Flyer and its Design for Public Relations
27 Brochure and its Design for Public Relations
28 Newsletter and its Design for Public Relations
29 Public Relation Strategy Plan for Transfer of Technology
30 Press Releases: Crafting and Leveraging Effective Communication
31 Writing a Feature Article
32 Consumer Survey Questionnaire: Preferences and Attitudes towards New Technology
33 Gathering and Analyzing Consumer Survey Data and Preparing Feedback Forms
34 Learning Activities to Assess and Enhance Listening Skills
35 Enhancing Reading Skills through Vocabulary Building and Grammar Mastery
36 Writing Reports
37 Simulation Games in Communication Distortion
38 Informative Speaking
39 Persuasive Speaking
40 Entertaining Speaking: The Art of Captivating An Audience
41 Impromptu Speaking – Mastering the Art of Thinking on Your Feet
42 Extempore Speaking – Art of Impromptu Eloquence
43 Memorize Speaking
44 Manuscript Speaking – Art, Techniques, and Relevance
Bibliography