This book is a guide to rural society, extension work, and livestock enterprises in India. It starts with the basics of rural sociology and the principles of extension education, then shows how communities organize through Panchayati Raj and co-operatives (including milk co-ops). You’ll learn clear, field-friendly methods for extension teaching, program planning and evaluation, and how ICT tools support advisory services. The enterprise section explains livestock-based livelihoods, economics, markets and marketing, simple accounting, entrepreneurship, and how to judge project feasibility. It also addresses gender and sustainability, livestock insurance, animal census, and animal welfare. Each chapter includes short questions, and the book ends with chapter-wise answer keys to help learners and trainers check understanding.

Sukanta Biswas, MVSc., Ph.D. PGDAEM(MANAGE) Presently working as Professor in the Dept. of Veterinary & A.H. Extension Education, W.B. University of Animal & Fishery Sciences, Mohanpur, Dist Nadia, West Bengal-741235, India since 2022. He has more than 20 years of diversified professional Research, Teaching, Extension & Administrative working experience in various capacities in several reputed higher academic institutions, as-Uttar Banga Krishi Viswavidyalaya, and University of Kalyani since 2005 in the state of West Bengal, India.

Arunasis Goswami, M.V.Sc, Ph.D., D.Litt., FNAVSc., is presently working as Professor in the Dept. of Veterinary & A.H. Extension Education, W.B. University of Animal & Fishery Sciences, 68, K.B. Sarani, Belgachia, Kolkata-700037, W.B., India since 2012. He has more than 36 years of vast professional Teaching-Research, Extension & Administrative working experience in various capacities in several reputed higher academic institutions as, University of Kalyani, W.B. State University, Dept. of Animal Resource Development, Govt. of West Begal. Since 1987 in the state of West Bengal, India.

1 Concepts of Rural Sociology
2 Principles of Rural Sociology
3 Concepts and Principles of Extension Education
4 Extension Teaching Methods
5 Community Development & Panchayat raj
6 Co-Operative Societies & Milk Co-Operatives in India
7 Extension Program Planning & Evaluation
8 Extension & Rural Development Programs
9 ICT Application in Extension System
10 Livestock Based Livelihood & Their Evolutions
11 Livestock Economics
12 Market & Marketing in Livestock
13 Accounting & Accountancy
14 Livestock Entrepreneurship
15 Project Appraisal and Feasibility
16 Gender & Sustainability in Livestock Enterprise
17 Livestock Insurance, Animal Census & Animal Welfare
18 Answer Keys of Chapter wise Short Questions