Mobile Phones for Agricultural Extension

Saravanan,R.

ImprintNIPA
ISBN 9789383305230
Year2014
Pages340 pages, 25cm
LanguageEnglish

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Mobile phones are revolutionised the communication process and becoming all-in-one magical device for anytime and anywhere communication. The last decade has seen a flourish in the number of mobile based agro-advisory service initiatives in the developing countries and more are added regularly in some part of the world. Services that started with farmers help-lines accessed through landlines and messages (SMS) have evolved slowly to multimodal and multimedia based delivery of advisory and to m-agriculture applications for smartphones. In this rapidly changing m-Agriculture scenario, this book is an attempt to document the evolution of mobile phone based agro-advisory services around the world. The content of the book comprises of country s on mobile phone applications for agricultural extension from Asia, Africa, Latin America and Europe along with s on global review on m-agriculture initiatives, content generation process and socio-economic impact of mobile phone based agro-advisory services. This book delves into the development of mobile phone based agro-advisory and their content, delivery mode, business model and utility and provides an insight into the evolution of mobile phones as an extension tool in different countries across the globe. The book will provide valuable insights on m-agriculture initiatives for agricultural extension around the world to agricultural students, extension professionals, researchers and policy makers across the globe both for understanding them and working on them. The lessons from the m-agriculture initiatives can guide the mode of implementation and evolution of mobile based advisory services in agriculture.
R. Saravanan: Associate Professor (Communication), School of Social Sciences, College of Post Graduate Studies, Central Agricultural University (CAU), Umiam (Barapani), Meghalaya-793 103, India
01. Mobile Phone Applications for Agricultural Extension in India by Saravanan, R., and Suchiradipta Bhattacherjees 02. Global Review on Mobile Phone Applications for Agricultural Extension by Suchiradipta Bhattacharjee and Saravanan, R. 03. Mobile Phone Applications along the Agricultural Commodity Value Chain by Kwasi Addom and Laurie Moy 04. Content Generation Process in Knowledge-Centric Mobile Phone Initiatives in Agriculture by Claire Glendenning and Paolo P. Ficarelli 05. Socio-Economic Impact of the Mobile Phone based Agricultural Extension by Surabhi Mittal and Mamta Mehar 06. Mobile Phone Applications for Agricultural Extension in Cyprus by George Adamides 07. Mobile Phone Applications for Agricultural Extension in Greece by Michailidis, A., Loizou, E., Nastis, S.A., and Chatzitheodoridis, F. 08. Mobile Phone Applications for Agricultural Extension in Japan by Masami Yamada and Koichi Fukuda 09. Mobile Phone Applications for Agricultural Extension in Nigeria by Bolarinwa, K .K., Oyeyinka, R.A., and Banmeke, T.O. 10. Mobile Phone Applications for Agricultural Extension in Peru by Roxana Barrantes and Aileen Agero 11. Mobile Phone Applications for Agricultural Extension in Tanzania by Alfred S. Sife 12. Mobile Phone Applications for Agriculture Extension in Uganda by Nabireeba James, F., Tenywa Moses and Kasule Ronald
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