The current publication presents fundamental skills essential for Livestock entrepreneurship in a comprehensive and accessible manner. The introductory section of the book delves into the concept of entrepreneurship and focuses on personal attributes of entrepreneurs, such as innovation, risk-taking, and the ability to accept challenges and responsibilities.

The second part of the book explores various entrepreneurial opportunities in the livestock sector. The subsequent chapters discuss various aspects of Livestock business, including factors that initiate a livestock business, obtaining bank support for entrepreneurship, entrepreneurial training, preparing livestock entrepreneurial projects, project appraisals, financial management, sales and marketing communication, business acumen, and communication skills.

This textbook has been designed in compliance with the latest guidelines of the Veterinary Council of India and is highly beneficial for graduates of veterinary science who have limited exposure to the principles of entrepreneurship. The book is also suitable for undergraduate and postgraduate students of Veterinary Science and animal husbandry who aim to pursue livestock-based entrepreneurship.

1. Entrepreneurship: Concept, Definition and Importance 2. Key Concepts in Livestock Entrepreneurship 3. Preparation of Livestock Entrepreneurial Projects 4. Types of Business for Livestock Entrepreneurs 5. Livestock Entrepreneurship Training and Development Programmes 6. Bank Support for Livestock Entrepreneurship in India 7. Expectations from a Veterinary Professional by Livestock Entrepreneurs 8. Livestock Insurance 9. Financial Credit and Financial Management 10. Project Appraisals 11. Marketing Channels 12. Standardization and Grading 13. Sales Management, Advertising and Retailing 14. Business Communication and Business Acumen