Agricultural Marketing Management

Lakshmi Dhar Hatai

Country of Origin India
ImprintNIPA
ISBN9789385516559
BindingHB
Year of Publishing2016
Number Of Pages136 pages, 25
LanguageEnglish
Available Formats
- Hardback
  
  USD 78.24
  Less 10.00% Discount Online Price: USD70.42
  
  * Delivery and other charges may apply.

Agricultural marketing management deals with various activities of agricultural enterprise to achieve the objectives of higher productivity in its marketing operation by making optimum use of the available resources, enhancing the productivity of enterprise with the consumer oriented marketing. The book is divided into twelve chapters that dealing with all the relevant topics. All these chapters have been presented in a logical sequence, simple, lucid style with full emphasis on basic concepts of the subjects. This book has signify and confirm provide basic knowledge about market, agricultural marketing, marketing management, marketing research, marketing channels, as well as to impart knowledge about Buyer behavior, Demand and Sales forecasting, Pricing policies, Product Planning and Sales promotion techniques, Entrepreneurship etc. that will be helpful for setting a business enterprise for improving market infrastructure, direct and group marketing, establishment of modern marketing and processing units, market integration and the improvement of the overall efficiency of the agricultural marketing system. Contents of this book would go a long way in guiding the students, academicians, policy makers, administrators, economists, researchers and managerial personnel to develop, such policies and programmes which would help the stakeholders in improving their knowledge level and managerial aspects.
Lakshmi Dhar Hatai: Ph.D., BHU, Assistant Professor (Agril. Economics), Department of Basic Science and Humanities, College of Home Science, Central Agricultural University, Sangsanggree, Tura, Meghalaya 794 005, India
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1. Market, Marketing and Agricultural Marketing 2. Marketing Strategy, Marketing Mix and Marketing Management 3. Marketing Information and Marketing Research 4. Marketing Channel and Marketing Functions 5. Grading, Standardization, Packaging 6. Consumer Behavior 7. Demand and Sales Forecasting 8. Pricing and Pricing Policies 9. Product and Product Planning 10. Promotion Mix and Sales Promotion 11. Sales Management and Salesmanship12. Entrepreneurship 13. Selected Bibliography
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Hardback

USD 78.24 Less 10.00% Discount Online Price: USD70.42

USD 78.24
Less 10.00% Discount Online Price: USD70.42