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Agricultural Marketing Management

Lakshmi Dhar Hatai

  • Country of Origin India
  • ImprintNIPA
  • ISBN9789385516559
  • BindingHB
  • Year of Publishing2016
  • Number Of Pages136 pages, 25
  • LanguageEnglish
  • Available Formats

     
    • Hardback

      INR 1,295.00
      Less 10.00% Discount
      Online Price: INR 1,165.50

      * Delivery and other charges may apply.
 
 

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  • About The Book
  • Contents
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  • Agricultural marketing management deals with various activities of agricultural enterprise to achieve the objectives of higher productivity in its marketing operation by making optimum use of the available resources, enhancing the productivity of enterprise with the consumer oriented marketing. The book is divided into twelve chapters that dealing with all the relevant topics. All these chapters have been presented in a logical sequence, simple, lucid style with full emphasis on basic concepts of the subjects. This book has signify and confirm provide basic knowledge about market, agricultural marketing, marketing management, marketing research, marketing channels, as well as to impart knowledge about Buyer behavior, Demand and Sales forecasting, Pricing policies, Product Planning and Sales promotion techniques, Entrepreneurship etc. that will be helpful for setting a business enterprise for improving market infrastructure, direct and group marketing, establishment of modern marketing and processing units, market integration and the improvement of the overall efficiency of the agricultural marketing system. Contents of this book would go a long way in guiding the students, academicians, policy makers, administrators, economists, researchers and managerial personnel to develop, such policies and programmes which would help the stakeholders in improving their knowledge level and managerial aspects.

  • No eChapter available for this eBook
  • 1. Market, Marketing and Agricultural Marketing 2. Marketing Strategy, Marketing Mix and Marketing Management 3. Marketing Information and Marketing Research 4. Marketing Channel and Marketing Functions 5. Grading, Standardization, Packaging 6. Consumer Behavior 7. Demand and Sales Forecasting 8. Pricing and Pricing Policies 9. Product and Product Planning 10. Promotion Mix and Sales Promotion 11. Sales Management and Salesmanship12. Entrepreneurship 13. Selected Bibliography

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Browse Subjects

Agricultural Sciences

  • Abiotic and Biotic Stress
  • Agribusiness Management
  • Agriculture Economics
  • Agriculture Engineering
  • Agronomy
  • Biotechnology
  • Crop Management and Improvement
  • Entomology
  • Environment and Climate Change
  • Greenhouse Technology
  • ICT and Extension Education
  • Irrigation and Drainage Engineering
  • Mathematics and Statistics
  • Natural Resources Management
  • Nematology
  • Pest Management
  • Rural Development and Livelihood Security
  • Seed Science and Technology
  • Skill and Entrepreneurship Development (AG)
  • Soil Sciences

Animal Husbandry and Veterinary Sciences

  • Animal Biotechnology
  • Animal Husbandry and Extension
  • Animal Nutrition
  • Animal Production and Reproduction
  • Bacteriology and Microbiology
  • Dairy Sciences
  • Fisheries and Aquaculture
  • Genetics and Breeding
  • Immunology
  • Livestock
  • Pathology and Behaviour
  • Pharmacology and Toxicology
  • Physiology and Anatomy
  • Poultry Science
  • Skill and Entrepreneurship Development (AHVS)
  • Surgery
  • Veterinary Sciences

Aquaculture

  • Aquaculture Complete
  • Skill and Entrepreneurship Development (AQ)

Climate Change and Environmental Sciences

  • Biodiversity
  • Climate Change
  • Pollution
  • Renewable Energy
  • Skill and Entrepreneurship Development (WS)
  • Waste Management and Recycling

Food Sciences and Technology

  • Food Science and Technology
  • Food Security and Nutrition
  • Microbiology
  • Processing and Packaging
  • Skill and Entrepreneurship Development (FST)

Geological Sciences

  • Disasters
  • Geology
  • Hydrology
  • Mining
  • Oceanography
  • Remote Sensing and GIS
  • Skill and Entrepreneurship Development (Green Energy)

Horticultural Sciences

  • Agroforestry and Forestry
  • Aromatic and Medicinal Plants
  • Floriculture and Landscaping
  • Fruit Science (Pomology)
  • Plantation and Spices Crops
  • Post Harvest Technology
  • Processing and Preservation
  • Skill and Entrepreneurship Development (HORT)
  • Vegetable Science

Plant Sciences

  • Biotechnology and Bioinformatics
  • Plant Breeding and Genetics
  • Plant Pathology
  • Plant Physiology

Skill and Entrepreneurship Development

  • Agriculture (AG)
  • Animal Husbandry and Veterinary Sciences
  • Aquaculture (AQ)
  • Dairy Science (DS)
  • Food Science
  • Green Energy (GE)
  • Skill and Entrepreneurship Development Complete
  • Waste Management (WS)
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