Enterprising Agriculture: Market Awareness, Farm Innovation & Value Addition

Sharmistha Banerjee, Mohua Banerjee, Suneel Kunamaneni, Alfred Chinta

ImprintNIPA
ISBN 9789389130454
Year2020
Pages282 pages, 25
LanguageENGLISH

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Agriculture is not merely a simple way of living anymore. The primary sector employs more than 30% of the country’s labour force and contributes about 15 % to India’s GDP. Moreover, India being an avid exporter of agricultural production, it also brings in foreign exchange of 35 Billion USD. Therefore, engagement of farmers is not as simple an activity as we would like to believe. Being a state subject, private sector engagement along with state support would bring in advancement of agricultural cooperation, modernization and digitalization for effective innovation in the field. The agricultural value chain ranging from inputs to marketing has a lot of gaps, which in turn can be utilized as opportunities for entrepreneurial interventions. This book comprises articles and research papers that deal extensively in three key focus areas, which is its unique proposition. A novel collection, it brings together writings on (i) Entrepreneurial Innovations that Impact Agriculture, (ii) Government Policies and Interventions in Entrepreneurship and (iii) Farmers’ Development and Welfare through Agriculture. For ‘Entrepreneurial Innovations that Impact Agriculture’, the authors discuss BOP Model for Satellite data, Vertical and Sustainable Farming, Innovations in Agriculture and Solar-Water Pump, Packaging and Harvest & Post-harvest Wastages. The section on ‘Government Policies and Interventions in Entrepreneurship’ has articles on Agricultural Insurance, Staple Food Pricing, Intellectual Property Rights in agriculture, Corporate Governance, Organic Farming and Women farmers. ‘Farmers’ Development and Welfare through Agriculture’ has authors writing about Infrastructure Investment and Rural Entrepreneurship, Food Processing, Marketing Intelligence, CropInsurance and Market Performances. The articles in this book aim to bring to the reader a heterogenous collection about entrepreneurial opportunities in agriculture. The basic Indian way of life, is not just production of crops by marginal farmers, but opens up a gamut of activities that touch upon different avenues in economic being with the hope of developing the primary sector holistically. The book is a humble attempt to encourage readers to think of agriculture as a domain where innovation touches lives and creates enormous impact in multiple dimensions of society
Sharmistha Banerjee : Professor, Department Of Business Management, University Of Calcutta, India, Mohua Banerjee: Professor - Marketing, Dean - Placements, Corporate & Alumni Relations International Management Institute Kolkata, India, Suneel Kunamaneni : Senior Lecturer In Innovation Management, Senior Consultant, The Retail Institute Course Leader, M.Sc. Entrepreneurship And Business Development Leeds Beckett University, Uk, Alfred Chinta: Course Director - Mba Programmes, Leeds Business School, Leeds Beckett University, Uk
Foreword, List of Contributors, Prelude 1. BOP Model for Satellite Data for Small and Marginal Farmers to Overcome the Waste of Inputs, Financial Difficulties and Sustainability Alfred Chinta 2. Implementing Vertical Farming for Sustainable Food Production in Urban India: A Case Study of Urbagrow Aquaponics, Kolkata Abhik Kumar Mukherjee and Shaunak Roy 3. Innovation in Agriculture: Case of Dragon Fruit and Water Hyacinth Arkadipta Roy and Pritha Adhikari 4. Innovative Model of Solar Water Pump Penetration in India Arindam Dutta 5. Harvest and Post-Harvest Wastages: A Farm Level Study of Modern Trade Value Chain in West Bengal Karabi Bhattacharya Rao 6. Packaging Metamorphosis in the Food Processing Industry in India Tanusree Das and Kavitha Sundararajan, 7. Agricultural Insurance Schemes in West Bengal Assessment & Entrepreneurship Opportunitie Debisree Banerjee, 8. Staple Food Pricing in Mandis of Selected States Manisha Dey, 9. Intellectual Property Rights and Indian Agriculture Some Policy Issues Arundhati Ray 10. Corporate Governance in Agricultural and Allied Companies in India Amitava Roy and Ananda Mohan Pal, 11. Entrepreneurial Opportunity in Organic Farming Ayesha Afreen 12. Initiatives of Government of India in Transforming Women Farmers to Women Entrepreneurs: A Case Study Sneha Km Pandey, Pritha Chanda and Anisha Pandey 13. Infrastructure Investment and Rural Entrepreneurship in India: An Empirical Study Biswajit Paul and Ashish Kumar Sana, 14. Entrepreneurship in Food Processing Industry in India Alokananda Bhattacharya 15. Role of Marketing Intelligence in Agriculture as a Business Tuhin Narayan Roy, 16. A Study on Farmers’ Awareness of Crop Insurance in West Bengal: Policy Prescriptions and Entrepreneurial Pathways Rupam Mukherjee and Debabrata Mukhopadhyay
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