Communication plays a crucial role in facilitating production and shaping production behavior within a business ecosystem. In Indian agriculture, Farmer Producer Organizations (FPOs) have emerged as a new institutional arrangement for farmers, extending beyond the scale of individual holdings. The primary challenge in promoting such transformation and the metamorphosis of the farming community has been the lack of effective, planned, and sustained communication interventions. Entrepreneurial communication is essential for the survival and growth of any business ecosystem. This book examines the interplay between communication and entrepreneurship, which serves as the driving force behind the success of FPOs operating in Indian agriculture. Even small farmers today are eager to convert their products into marketable brands, targeting specific customers with tailored offerings of choice, preference, and utility. This book is expected to cater to a global audience that has been closely observing the significant changes in Agricultural Entrepreneurship and the reshaping of livelihoods for Indian farmers.

Prof. (Dr.) Sankar Kr Acharya: presently, Dean, Post Graduate Studies ;former Head, Dept. of Agril Extension and Director, Extension Education, Bidhan Chandra Krishi Viswavidyalaya, Mohanpur, WB, born on 6th October, 1960, started his career as Assistant Professor at BCKV in 1988 and has been in teaching, research and extension over 35 years. An erudite teacher as well as an elegant speaker, is internationally acclaimed for his unique research domain of Social Entropy and Energy Metabolism, Social Ecology and Environmental Sociology, Enterprise Ecology Framework, Farm Stewardships: The Transition from Conservation, Technology Socialization Process, and The Social Ecology of Livelihood, which have got tremendous policy as well as scholastic importance. Research Publication: 247 in National and International Journals. Book Publication:  113 books authored / co-authored. Expert Member, Agriculture Commission; Marketing and Extension Sub Committee, Govt. of West Bengal; Expert member WWF projects in BTR (Buxa Tiger Reserve Project); Expert member; DFID project on Primary Education (DPEP); Rapid Environment Impact Analysis, Visited Italy, France, Germany, China , Sri Lanka and Bangladesh. Delivered 33 Key note addresses, 13, invited and lead speakers in International Congress, Chaired 19 Sessions in International conferences, and Editors of a score of national and international journals. He has so far been awarded with 15 best paper awards in National and International Conferences Organizing Secretary of two International Conferences, held in the years, 2016 & 2018, Jointly Organized by Department of Agricultural Extension, BCKV, WB and Krishisanskriti, New Delhi. He has also been honoured to be selected as the Convener of Panel (PE-32) entitled The hunger, poverty and silence, of IUAES, University of Manchester, UK, 2013 .Co-PI of ICAR, NAHEP and World Bank funded project on Conservation Agriculture. So, far he has successfully guided 19 Ph D scholars, of which one awarded with DAAD fellowship, Germany and two other placed as visiting scholars at Ohio State University and Cornel University, 2020-21, USA; 83 M Sc students from  BCKV CU, KU, Vidyasagar University. He is the fellow of ISEE, IARI, New Delhi, Fellow , BIOVED,  He is now acting as editor, reviewer of a good number of national and international journals. Fellow Award, ISEE(ICAR-IARI, New Delhi), 2019 Awards and Distinctions: Distinguish Scholar Award, Krishisanskriti, New Delhi; Certificate of Merit for standing First class first at M Sc(Ag) in Agricultural Extension, 1986; ;Honorary Appointment to the Research Board of Advisors, The American Biographic Institute (2003) ;He has been honored to be selected as the Convener of Panel (PE-32) entitled the hunger, poverty and silence, of World Congress, IUAES, University of Manchester, UK, 2013 ;He has been honored to be selected as the Convener of Panel (P-102) entitled ,’ Uncertainties, Unpredictability and Marginalization: The impact and mitigation for survival of agriculture and humanity, of the 19th  World Congress, IUAES-WAU, 14-20 October, 2023, New Delhi, India, 2023 ;Honored to be nominated as Expert Member, Working group on Agricultural Extension and Training, West Bengal State Agriculture Commission (2007) ;Honored to be nominated by the Hon’ble Vice-Chancellor, BCKV to Act as an Expert Member, DPEP, A DFID, UK, project for planning and revamping primary education through POA of GOVT of India.(1995) Expert Member, Buxa Tiger Reserve Project funded by WWF(World Wide Wild Life Funding), 1998 ; Dr Daulat Singh Memorial Award, Society of Extension Education, Distinguished Professor and Academician Award, Research Education Solution (RES), M S Swaminathan School of Agriculture, Centurion University(2022); Diamond Achievers Award, Council for Academic Performance and Appraisal, New Delhi(2022) ;Honorary Fellowship Award, BIOVED Research Institute of Agriculture and Technology, Allahabad on Occasion of Agricultural Scientists and Farmers’ Congress. Achievers of German patent (Utility model no.20202310273) :Novel LOT based inventory management system with radio controlled pallet racking for storage solution. Fellow,  West Bengal Academy of Science and Technology (WAST); Fellow, ISEE, IARI-ICAR; Fellow, Mobilization Society, IARI.

Mr. Anik Kundu: born on September 17, 1997, in Kaliyaganj, Uttar Dinajpur district, West Bengal, earned his B.Sc. (Agriculture) Honours from Palli Siksha Bhavana (Institute of Agriculture), Visva-Bharati, Sriniketan, in 2021. He further pursued his M.Sc. (Ag.) in Agricultural Extension at Bidhan Chandra Krishi Viswavidyalaya, Mohanpur, West Bengal, in 2023, under the supervision of Prof. S.K. Acharya. As an agribusiness innovator, throughout his academic journey, he developed a comprehensive understanding of agricultural principles and refined his skills in effective communication, interpersonalrelations, and practical farming practices.He is currently working as a Consultant, Public Sector Consulting (PSC) at Grant Thornton. In his role as a CBBO, he works closely with Farmer Producer Organizations (FPOs). He received a Spot Award from the organization for his tremendous contribution to the FPO movement, business development, and overall growth. He is associated with various organizations and incubation centers working in the agribusiness domain. He has strong expertise in agri-startups, entrepreneurship development, rural development, women empowerment, value chain development, skill development, project management, and more.

Mr. Saikat Jana: born on 15th January 1998, at Gopiballavpur, presently in Jhargram district of West Bengal, was graduated from Uttar Banga Krishi Vishwavidyalaya, Pundibari, Coochbehar, West Bengal, with B.Sc. (Agriculture) Honours, in the year 2021. He pursued his M.Sc. (Ag.) under the Department of Agricultural Extension from Bidhan Chandra Krishi Viswavidyalaya, Mohanpur, Nadia, West Bengal, under the supervision of Prof. S.K. Acharya, in the year 2023. Currently he is pursuing his MBA in Rural Management from the Institute of Rural Management Anand, Gujarat, for the better understanding of business prospects in rural India.

Mr. Amrita Kumar Sarkar: is pursuing his Ph.D. as a UGC-Junior Research Fellow in the Department of Agricultural Extension, BCKV, West Bengal. He has obtained his M.Sc. (Ag) in Extension Education from RPCAU, Pusa, Bihar & B.Sc. (Ag) Hons. from UBKV, Pundibari, Coochbehar. So far he has published 10 full-length research and review papers in different peer-reviewed journals and authored 2 book chapters, 1 book, and 2 technical articles.  He has qualified ICAR AIEEA (PG), ICAR AICE- JRF/SRF (PhD), UGC NET (4 times) and ASRB/ICAR-NET (2 times). He has been honored with several prestigious awards including “Best Master’s Thesis Award-2021”, “Young Researcher Award”, “Best Presentation Award” etc.

1    Introduction 

2    Review of Literature 

3    Theoretical Orientation 

4    Research Setting 

5    Research Methodology 

6    Results and Discussion

7    Summary and Conclu-sion 

8    Bibliography