In a rapidly changing world, where technology and societal shifts are transforming industries, this book explores the critical need for innovative research. It covers interconnected topics driving economic and environmental changes, with a focus on emerging technologies, sustainability, and business strategies.

The study begins with the economic benefits of electric vehicle adoption in Mumbai, examining consumer savings. It also explores the role of payment gateways in e-commerce, sustainability's impact on global ecosystems, and AI and blockchain integration in finance, especially within India's Industry 4.0 context. Further, it investigates AI's role in management, workforce development, and the psychological aspects of modern workplaces.

The book also delves into digitalization, with case studies on small industries adapting to technological shifts, data privacy, SEO, and AI-powered marketing. It examines the intersection of Industry 4.0 technologies and supply chain optimization in rural economies. By offering insights into these areas, the study highlights how innovation can create a more sustainable, efficient, and prosperous future.

Rakhi Gupta: alumnus from IIM-Ahmadabad (2011) currently serves on the editorial board of International journals published from Singapore, UK, India She has  completed M.Com, LLB, UGC NET, FDPM (IIM Ahmedabad 2011) PGJMC, Ph.D.  She also completed her QIP from IIT Roorkee. Passed NELTS  English examination conducted by CIEFL (Central Institute of English and Foreign Languages), Hyderabad .Completed Diploma in Strategic Management  from International Business Management Institute Berlin Germany.
Completed Certification course on “Fundamentals of Database” from Indian Institute of Technology (IIT Kanpur)
Completed Massive Online Open course on ‘Introduction to Sustainable Development in Business’ by Open University of Mauritius (July 2020) Completed ‘Statistics for Researchers: Understanding Mediation, Moderation and beyond’ online course by University of Virginia(July 2020). Completed NFLP (Nurturing Future Leadership Program) from IIM Vishakhapatnam (24th June to 28th June 2024). Completed Diploma in Strategic Management from International Business Management Institute Berlin Germany. Completed Certification course on “Fundamentals of Database” from IIT Kanpur in association with Ministry of Electronics and IT ,Ministry of Communications and IT ,Government of India
She is currently working as an Assistant Professor in Faculty of Commerce, Banaras Hindu University BHU Varanasi UP India. She is a certified International   reviewer of ICCSIT (Singapore). Was the Keynote Speaker at Middlesex University Mauritius (Mauritius in person) in 2016 and Telcon University Indonesia 2024, session chair in Singapore 2010 and recipient of Best Paper Award in Malaysia. Presented more than 59 research papers at various National & International conferences in India & abroad. 48 publications in various national, Scopus, international journals, conference proceedings, 6 chapter contributions in books. Author of one of the best-selling books on Human Resource Management (HRM). She has 4 text books and 3 edited books to her credit. More than 53 resource person certificates for the different deliveries in various MMTTC, ICSSR, IIT BHU,UGC, private and public organisations and universities sponsored workshops, webinars, capacity building programs etc. She is a registered resource person for UGC MMTTP (Madan Malviya Teachers Training Programs). She is life Member of the professional bodies like ICA, ISCA. Associated with many universities for the academic and confidential assignments. She is esteemed editorial member for the national and international journals.sShe is in the Board of Studies of the various universities in Gujrat and UP. She is the external referee for the thesis evaluation in the universities like University of Mumbai, SRTMU Nanded , Mewar University Rajasthan ,Dr Babasaheb Ambedkar Maratha Wada University Aurangabad Dr.BAM etc. Also the board member CVM University (Charutar Vidya Mandal University) Vidyanagar Anand Gujrat India and Little flower Education group,SBTU etc. Awarded by various honourable dignitaries and organisations for contributions made in Teaching, Research and training. She is a Life Member of the professional bodies like ICA, ISCA etc. Her personal and professional experiences as an academic teacher, mentor and leader has equipped her with the initiative, passion, competency and commitment to succeed in this competitive world .She has recently returned from London after her paper presentation in the International conference in UK
 

Divya Chowdhry: Professor & Director in Jagran Institute of Management, Kanpur. An initiative of Danik Jagran (World’s largest read Hindi Newspaper). M.com, PGDBM & Ph.D in Commerce( A gold medalist). Presented & published more than 40 papers in International, National Conferences & Seminars in India & Abroad. She has a total experience of more than 17+ years including 8+ years in senior Director & Dean level. Many text and edited books have been published by her. One Research Scholar had completed his Ph.D & 4 Research scholars submitted synopsis for Ph.D under her supervision. Organized many International Conferences as Convener, Co-Convener. Invited Keynote Speaker, Session Chair for many National & International Conferences & as Judge. An active member of Governing body, BOS, Advisory board, R&D of various College. Editor and Co-Editor of management journals & currently editorial board member of International journals. She has been recently recognised and awarded as the social icon of Kanpur by various self-help groups, NGO’s and state welfare associations. Recently awarded with India Prime Women Icon Awards 2022 and received Academic Excellence award by Alumni Association of Jaipuria Institute of Management, Lucknow in December 2023

1.   A Study on Consumer Savings on Electric Vehicles in Mumbai

      Aparna Jain and S.K. Somaiya

2.   Exploring the Role of Payment Gateways in the Business

      Sujata Chincholkar and Amoli Srivastava

3.   A Sustainable Eco System for the Future of Our Earth

      Deepa K. Gopalan and Anil Kumar M.

4.   AI and Blockchain Integration in Finance: Challenges and Opportunities

      Raghvendra, Tulika Saxena and Vishal

5.   AI Integration in Key Management Domains: Trends, Insights, Challenges, Risks, and Ethical Considerations

      S. Venkata Siva Kumar, Sukanya Metta, Kiran Kumar Thoti and A. Krishna Sudheer

6.   Are Global Financial & Economic Crisis Predictable? An Empirical Study with Special Reference to Indian Financial Market in the Context of Industry 4.0

      Nidhi Malhotra, Sakshi Saxena, Rashmi Singel and Vijay Anand Dubey

7.   Insights into Metaverse Marketing for the Industry 4.0 Revolution

      Bharti Shukla

8.   Digitalization in Micro and Small Industries: A Story from Indonesia

      Tulus T.H. Tambunan and Ida Busnetti

9.   Data Privacy and Compliance in the Digital Era

      Disha Goyal, Vineet Sengar, Manikant Dubey and Shweta Singh

10. Unveiling the Impact of SEO on Website Ranking: A Case Study of Udemy.com

      Priyanka Pradhan, Deepak Verma, Richa Nangia and Richa Arora

11. Sustainable Economy - Role of Industry 4.0 Technologies as a Powerful Enabler

      Sidharth Shankar, Pradeep Mishra and Govind Kumar

12. Leveraging Industry 4.0 Technologies for Supply Chain Optimization in Rural Economies: A Path to Sustainable Development

      C.B. Venkata Krishna Prasad and M.R. Jhansi Rani

13. Perceptions versus Reality:Unraveling the Dynamics of the Psychological Contract in Modern Work Environments through Case Study Analysis

      Priyanka Arora, Minakshi Budhiraja, Isha Grover, Richa Arora and Richa Nangia

14. Skill Development: An Essential Component for Modern Workforce Success

      Sujata Chandrashekhar Bhasme

15. Smart Healthcare: The Role of Industry 4.0 Technologies in Modern Medicine

      Pooja Dehankar and Susanta Das

16. Conditions for Optimal Oversampling: A Mathematical Analysis of SMOTE and Borderline-SMOTE

      Pankaj Kumar Jadwal, Sonal Jain and Bhupesh Kumar Singh

17. The Impact of GDP and Golds Price on Indian Stock Markets

      Anil Kumar M. and Suraj. E.S.

18. The Integration of Artificial Intelligence (AI) in Hospitality Management

      Kaushik Samaddar and Sanjana Mondal

19. Harnessing Data Analytics and Machine Learning for Sensex Stocks- An Insight on Improving the Relative Valuation Models Accuracy

      Suraj E.S. and Nitha K.P.

20. A Study on the Impact of Virtual Supply Chain Management of the Online Market with Special Reference to Amazon

      Vani Dilipkumar Bhajantri, Basavaraj  S. Kudachimath and Shivanand S. Kagwade

21. Analysis of the Impact of Artificial Intelligence and its Contribution Towards the Banking and Financial Sector in India

      J. Pavithra

22. Artificial Intelligence (AI): Overviews and Recent Trends in the Hospitality Industry

      T. Venkateswarlu and P. Venkata Subbaiah

23. Customer Insights (AI-Powered): Revolutionizing Marketing Strategies with AI in the Age of Industry 4.0

      Guddu Pabbi

24. Revolutionizing the Economy: How Industry 4.0 is Driving Sustainable Growth

      Manisha Soreng

25. Credentials of Industry 4.0; A Bibliometrix Analysis

      Amit Manglani, Suraj Patel, Sanjay Yadav and Disha Rani Yadav

26. Industry 4.0 and E-Commerce: A New Era of Innovation and Efficiency

      Gursimran Kaur and Jasleen Kaur

27. The Role of Chemical Exposure in Psychological Stress: Implications for Worker Health and Industry Management Strategies

      Priyanshu Tripathi, Ritika Hemwani and Vishal Yadav

28. A Bibliometric Mapping on Sustainable Development Goals in Entrepreneurial Periphery

      Sandhya Kri Shaw and Manidipa Das Gupta