Environment, problems and policies attempts to rectify the lacunae of an absence of any comprehensive book on “Management of Agricultural Inputs”. This is despite the fact that three-fourth of India’s population is rural whose main occupation and profession is agriculture and allied activities. In the present context of economy and situation, it is a challenge for the agriculturists/ farmers to continue with their profession.
This book provides an in-depth analysis of the environment, the problems associated with agri-inputs management and marketing. The book elaborately covers market information on agri-inputs and government policies to support the farming community. This book offers an interesting reading for academicians, students, agripreneurs and agri-input manufacturers to know about the vibrant dynamics of agri-input market in India.
Samarendra Mahapatra: Head, Department of Agri-Business Management, Centre for Post Graduate Studies, Odisha University of Agriculture & Technology, Bhubaneswar, Odisha-751 003, India
1. Introduction to Agricultural Marketing in India 2. Marketing of Seeds 3. Marketing of Tractors 4. Marketing of Fertilisers 5. Marketing of Agro-chemicals 6. Agricultural Credit 7. Crop Insurance