This book provides a structured and interdisciplinary overview of entrepreneurship, business management, and dairy enterprise development in the Indian context. With contributions from domain experts across agriculture, management, and food processing, the volume is designed to support students, agripreneurs, and policymakers in understanding the operational, strategic, and regulatory dimensions of entrepreneurial ventures, especially in the dairy and food sectors.

The content spans foundational concepts such as business environment, entrepreneurial characteristics, and motivation, and progresses to practical frameworks including feasibility analysis, venture financing, milk procurement systems, and marketing strategy. A special focus is placed on government policy, SME promotion, export-import regulations, and support schemes for women entrepreneurs and small-scale enterprises.

Comprehensive coverage is given to the Indian dairy industry, exploring aspects of milk production, processing, plant operations, ISO/HACCP certifications, energy optimization, and consumer surveys. Strategic tools such as SWOT analysis, public-private partnerships, and idea commercialization are introduced to equip readers with decision-making and enterprise-building competencies.

Whether used as a textbook in agricultural universities or as a reference for policy and industry training programs, this book serves as a practical and insightful resource for navigating the dynamic interface of entrepreneurship and the agro-dairy economy.

1 Business Environment in the Indian Economy - Santosh Kumar Sahoo, M.B. Tengli, Shubham Gaurav and Hiba Meeyo

2 Globalization and the Emerging Business / Entrepreneurial Environment - Deepak Chand Meena, Akshita Chadda, and Amit Singh and Priyanka B N

3 Concept of Entrepreneurship; Entrepreneurial and Managerial Characteristics; Managing an Enterprise; Motivation and Entrepreneurship Development; Importance of Planning, Monitoring, Evaluation and Follow up - Shubham Gaurav, M.B. Tengli, Hiba Meeyo and Santosh Kumar Sahoo

4 Entrepreneurial Characteristics and Motivations: Shaping Entrepreneurial Competence - Sunil Kumar and Priyajoy Kar

5 Development of Entrepreneurial Competencies through Motivation, Simulation Games, and Exercises - Sunil Kumar and Priyajoy Kar

6 Entrepreneurship Development Cycle; Entrepreneurial Environment; Barriers to Entrepreneurship - Priyajoy Kar and Sunil Kumar

7 Entrepreneurship Development Programs; Government Schemes and Incentives for Promotion of Entrepreneurship - Debi Kalyan Jayasingh and Ashish Anand

8 Government Policy on Small and Medium Enterprises (SMEs)/SSI and Export and Import Polices Relevant to Dairy Sector - Ashish Anand and Debi Kalyan Jayasingh

9 Venture Capital, Contract Farming and Joint Ventures, Public-Private Partnership - Hiba Meeyo, M. B. Tengli, Shubham Gaurav, Santosh Kumar Sahoo and Maibam Suraj Singh

10 Overview of Dairy Inputs Industry: Characteristics of Indian Dairy Processing and Export Industry - Arti, Bitan Mondal, Prabhat Kishore and Bidhan Chandra Roy

11 Dairy Plant Management System: Milk Procurement from the Rural Milk Producer, Milk Processing and Products Manufacturing - Bitan Mondal, Arti, Prabhat Kishore3 and Bidhan Chandra Roy

12 Development of Marketing Plan, Pricing Concepts and Pricing Strategy - Sunil Kumar and Priyajoy Kar

13 Sources of Finance for Setting Up Dairy Farms and Processing - Deepak Chand Meena, Akshita Chadda, Priyanka B.N. and Rashmi

14 Milk and Milk Products Marketing in India - Sunil Kumar and Deepak Chand Meena

15 Strategic Enterprise Management: Developing Leadership, Streamlining Production, and Managing Finances - Sunil Kumar and Deepak Chand Meena

16 System of Milk Procurement from Rural Milk Producers - Sunil Kumar and Deepak Chand Meena

17 System of Milk Processing and Product Manufacturing - Deepak Chand Meena  and Sunil Kumar

18 Consumer Opinion Surveys in Dairy Industry - Sangeeta Bhattacharyya

19 Survey for Estimation of Milk Production Potential - Sunil Kumar and Deepak Chand Meena

20 Government Policies for the Growth of Small-Scale Enterprises and the Advancement of Women Entrepreneurs - Sunil Kumar and Deepak Chand Meena

21 The Social Responsibility of Business in the Indian Dairy Industry -  Arti, Bitan Mondal, Prabhat Kishore and Bidhan Chandra Roy

22 SWOT Analysis, Generation, Incubation and Commercialization of Ideas and Innovations - Deepak Chand Meena, Akshita Chadda, Sunil Kumar, Amit Singh

23 Guideline for Obtaining ISO/HHACCP Certification for Dairy Plant - Yash Panwar and Bhuvnesh Chouhan

24 Recruitment and Training of Manpower, Estimation of Costs of Product Manufacture and Energy Utilization in Dairy and Food Processing Plants - Ashok Nangal

25 Preparation of Feasibility Report for Setting of Dairy Farms, Composite Milk Plants, Collection Centres, Chilling Units and Processing Units -  Ashok Nangal